Our Story

A Pursuit Of Quality Over Hype.

There are a lot of new watch brands out there claiming to “disrupt” the industry with “luxury” timepieces.

We bought them. And we were left pretty disappointed.

So, in November 2017, we set out to create the watch we’d always wanted. A timepiece combining classic lines with contemporary style, a fair price – and above all – an obsessive attention to detail.

Now, 8 months later, after countless refinements and extensive prototyping, the Chronograph I is finally ready to ship.

Luxury is a mentality. A commitment to detail. An ambition to create the best.

Never settle for anything less.

Anthony & Alex - Banmoore Founders

Designed, tested, and shipped by perfectionists in London.

Driven by conviction - not just convention.


Ask us - we'll put our money where our mouth is.

All our watches are covered by a 5-year warranty, and in the unlikely event you're not completely thrilled with your watch in the first 90 days, you can return it to us free of charge for a full refund.

98 Individual Parts,
Painstakingly Assembled
By Hand.

Example 1

Gift with purchase (tiered)

See the demo